Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed. With its youthful approach and visual signatures, it creates conversations about our surroundings; showcases the authenticity and versatility of the urban markets; and how these have influenced the corporate world to follow suit. This allows the expansion of knowledge throughout South Africa and the world. This is not just a lifestyle show, it’s who we are.