CLIENT: Afro Pulse
BRAND: SABC 3
FORMAT: TV – Sound Design / Final Mix
SABC 3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and, as of April 2009, Afrikaans, which in the last few years has been mainly repeats of the SABC 2 Soapie – 7de Laan.
Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series. SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates. Main US offerings are Survivor, The Amazing Race, and The Bold and the Beautiful which is one of the flagship shows on the channel.
SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo. SABC3 also licenses and produces local versions of international shows like NBC’s The Apprentice, BBC’s The Weakest Link and Bravo’s Top Chef. The South African adaptions of The Apprentice and The Weakest Link have been off air for about 10 years.
SABC3 also broadcasts English Premier League matches since late August 2018.